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Volume 20 No. 41
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It’s all about the activation

In-venue. Experiential. Social media. Event. Hospitality. Mobile. Retail.

Marketers have many tools at their disposal to activate their sponsorships.

INTERSPORT
STATE FARM
Brands and agencies discuss how some of their most recent ideas came together and how they developed innovative strategies for reaching consumers.

Chase delivers the rewards

State Farm goes to bat

H&M COMMUNICATIONS
ALISON BROD PR

Comcast connects with Hispanics

Mercedes-Benz hits the social highway

LEADDOG MARKETING GROUP
NIKE 6.0

Coke, NASCAR get the party started

Hugo Boss likes the look

Cisco brings it home

Nike 6.0 throws the ultimate house party

Bigelow makes tea manly through spots

Taco Bell goes mobile with truck, activation

Head & Shoulders reinvents brand