Group Created with Sketch.
Volume 21 No. 2
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

People: Tennessee hires Yellin as assistant AD


The Phoenix Suns hired Zaheer Benjamin as director of financial planning.

SUNY Geneseo named Michael Mooney athletic director.

The University of Tennessee hired Jason Yellin as assistant athletic director for media relations. Yellin held the same position at the University of Massachusetts.

The University of Nevada, Las Vegas hired Kreigh Warkentien as director of basketball operations.

The Barclays Center of Brooklyn hired John Sparks as general manager. Sparks was vice president and general manager of AT&T Center in San Antonio.

The Miami Dolphins promoted Chris Shea to assistant director of pro scouting and Chase Leshin to college scouting coordinator, and hired John Ritcher as scouting assistant.

Buffalo Communications promoted Jamie Brooks to public relations specialist and hired Scott Leightman as public relations manager.


SportsMark Management Group promoted Joanna Stott to vice president of marketing communications and brand development and Lynn Blumberg to director of Olympic operations.

SportsOne promoted Susan Etzel Gonzalez to director of projects and client services.

Team Epic promoted Lindsay Hinsch, Alyssa Sanchez-Smith and Jessica

Wonderly to senior managers and hired Riley McCarthy as an associate.

U/S Sports Advisors hired Todd Sermersheim as managing director of sales. Sermersheim was director of integrated partnership at WWE.

Univision hired Rick Alessandri as senior vice president of business development. Alessandri was senior vice president of consumer products and managing director of X Games.

Bleacher Report hired Rich Calacci as chief revenue officer.

Big Lead Sports hired Brian LaRock as chief operating officer and chief financial officer. LaRock was chief financial officer at 5min Media and UGO Entertainment.

ESPN hired Cindy Freed as vice president of sales marketing. Freed was on the ad-sales marketing team for Yahoo!.

Multiteam Companies
The Madison Square Garden Co. promoted Casey Coffman to corporate senior vice president of corporate strategy and development.

Sunrise Sports & Entertainment hired Pete Soto as senior director of presentation and production.

Sporting Goods and Apparel
Adidas promoted Hermann Deininger to chief marketing officer for the Adidas brand.

Nike named Michael Spillane chief executive officer and president of Umbro and Jim Calhoun chief executive officer and president of Converse.


Professional Bull Riders hired Terry Bassett as executive vice president of sales and partnerships. Bassett was chief executive officer and partner at Genesis Advantage.

Charlotte Lacrosse hired Damon Roschke as ticket sales manager. Roschke was a group sales executive at the U.S. National Whitewater Center.

The U.S. Bowling Congress hired Herman Glenn as director of equipment specifications.

The Coca-Cola Co. promoted Bea Perez to chief sustainability officer.

World Triathlon Corp. named Andrew Messick CEO, replacing Ben Fertic, who will become president. Messick was president of AEG Sports.

Awards and Boards

Major League Baseball appointed Minnesota Twins owner Jim Pohlad to MLB’s finance committee.

The Outback Bowl named Dale Dignum chairman of the board of directors.

World Golf Tour, an Internet-based golf game, named Mark Jung to the board of directors.

People news
To have your personnel announcements included in the People section, please send information and photos to Brandon McClung at 120 W. Morehead St., Suite 310, Charlotte, NC 28202, or email them to Electronic photos must be a jpg or tiff file for Macintosh, 2.25 inches wide at 300 dpi. Color only, please. News items may also be sent via fax to (704) 973-1401. If you have questions, call (704) 973-1425.