Arizona State, which will debut new uniforms and a pitchfork logo this season, has selected Collegiate Licensing Co. to be the school’s licensing agent as part of a long-term deal.
The Sun Devils, which announced their new look in April, had used Licensing Resource Group to manage their licensing rights.
The loss of Arizona State is especially hurtful to LRG because the school was one of the few it had from the six power conferences. Among LRG’s other clients from the top conferences are North Carolina State, Baylor, Iowa State, Kansas State and Mississippi State. LRG has more than 100 clients from midmajor and smaller conferences.
CLC, the industry leader with nearly 200 collegiate properties, should find itself with a bonanza of licensing opportunities at Arizona State because of the new logo. The school switched from Sparky, the spunky little sun devil, to a pitchfork logo and new uniform color combinations for the coming season.
“The university has a loyal base of supporters nationwide and boasts one of the largest student enrollments of any institution in the nation,” said Cory Moss, senior vice president at CLC. The Sun Devils’ undergraduate and graduate enrollment totals close to 70,000 students.
CLC will work with Arizona State on brand protection, management and development.