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What I Like: Brian Diamond, SVP of Sports and Specials, Spike TV

A 30-year television veteran who helped launch MTV, Brian Diamond oversees the production of Spike’s MMA and wrestling programming, including “The Ultimate Fighter,” which is in its 13th season.

SPIKE TV
PROFESSIONAL

What I Like

AN INSIGHT: You cannot win if you do not play.

AN INFLUENTIAL PERSON IN MY CAREER: Joe Davola — executive producer/director/friend. He has always given me sound advice.

AN OUT-OF-THE-BOX IDEA: The shootout in the NHL.

A TIMELESS IDEA: Think positive. Negativity is wasted energy.

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A BUSINESS DEAL: The Yankees and Derek Jeter. They both need each other.

A SPORTS FACILITY: Madison Square Garden. Enough said.

A SPORTS EVENT: Game 6 of the 1986 World Series or Opening Day, when everyone has the same record.

A STRATEGY: Pay it forward.

A HIRE: Sandy Alderson. Respected, experienced and can save the Mets.

A BRAND: Apple.

A TREND: Yoga influencing the workout regimens of competitive sports.

AN INNOVATION: ITunes. Shopping for music wherever and whenever.

A PRO LEAGUE OR TEAM BUSINESS INITIATIVE: The NFL’s breast cancer awareness campaign.

A STORY THAT BEARS WATCHING: Fan fallout should there be a work stoppage in the NFL and/or NBA.

AN IDEA OR INVENTION I WISH I HAD THOUGHT OF: It’s a toss-up: the George Foreman grill or Slingbox.

A FANTASY JOB: I wanted to be Vin Scully or Marv Albert growing up.


What I Like About

SPORTS: Keeps me sane in an insane world.

SPORTS BUSINESS: There’s always room for an emerging sport.

SPORTS MEDIA: New takes on traditional motifs. See Bill Simmons.

SPORTS TECHNOLOGY: Knowing a score/update seconds after it’s happened.

COMPETING: Keeps you from resting on your laurels.

SPORTS FANS: Their ingenious and collective commentary, whether it’s at a New York Rangers game at MSG or a Manchester United match at Old Trafford.


What I Would Like To

CHANGE: That teachers in our country get just as much recognition as a guy who gets paid $25 million a year to hit a baseball.

CHANGE IN WHAT I DO: Manage my travel.

SEE: Parents letting kids be kids when they play sports.

SEE LESS OF IN SPORTS: Trash talking. Bob Gibson did it with his pitching, not his mouth.

ELIMINATE: Bullying of any kind.


What I Don't Like

PET PEEVE: Driving while texting. Saw a great sign outside a church that said, “Honk if you love Jesus. Text while driving if you want to meet him.”

IN SPORTS: Unnecessary celebration.

IN BUSINESS: Producers who don’t watch your network before they pitch you a show.

ABOUT SPORTS FANS: Lack of respect for families attending games.

PERSONAL

What I Like

THAT WOULD SURPRISE THOSE WHO KNOW ME: Gone bowling with Bruce Springsteen and had late-night whiskey and cigars with Bono.

ABOVE ALL ELSE: The sound of hysterical laughter when I’m hanging with my wife and kids.

HEROES: My folks and my cousin Jenna. She packed more into 21 years than most do in a lifetime.

PLAYERS: Roberto Clemente, Eddie Giacomin, Dave DeBusschere and Joe Namath.

TEAMS: New York Mets, Rangers, Jets and Knicks.

POSSESSION: Went to the Bronx to buy a Yankee Stadium chair with my dad in 1973. It cost $20.

MEMENTO: A signed picture from music legend Sam Phillips.

MOVIES: “Diner,” “The Natural,” “The Godfather” Parts I and II, “Goodfellas.”

MUSIC: Everything. There’s two types of music: good and bad. But you’re cheating yourself if you don’t sample everything. Fave new acts: Sargeants of Roc, Bleu, Civil Twilight.

BOOKS: “The Last Boy,” “The Ragman’s Son,” “Ball Four,” “Boys of Summer.”

AUTHORS: Doris Kearns Goodwin, John Grisham.

GADGETS: Digital guitar tuner, iPad 2, Canon 7D.

HOBBIES: Photography, playing the bass.

TV: “Weeds,” “Hard Knocks,” “Ultimate Fighter,” “Boardwalk Empire.”

FOOD: Caprese salad, gnocchi with pesto.

DESSERT: Junior’s cheesecake, Applegate Farms ice cream.

VACATION SPOTS: Anywhere in Italy.

CARS: Mercedes G Wagon, 1957 Porsche Speedster.

SINGER: Frank Sinatra, Stevie Wonder, Neil Finn, Rickie Lee Jones.

QUOTE: If you’re not laughing, you’re not living.

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