People: Learfield Sports hires new GM
York College in Pennsylvania hired Paul Saikia as assistant dean for athletics and recreation.
Park Lane hired Carlos Silva as managing director/entrepreneur-in-residence. Silva was president and chief operating officer of Universal Sports.
Richard Childress Racing hired Lauren Hoffmann and Michael Humlan as partnership marketing managers and Shane Miller as manager of business development.
Daytona International Speedway promoted Julie Giese to senior director of marketing, Kari Gritton to senior director of ticketing and Lenny Santiago to senior director of public relations.
Home Team Marketing hired Russ Wilson as account executive for network sales in Dallas and Michael Akers for the same position at its Chicago office.
Competitor Group hired Alex Baxter as chief digital officer. Baxter was general manager of digital media for Parade Publications.
Learfield Sports hired Bob Welch as general manager, Amy
PrestoSports hired Britney Wright as site development specialist.
Fox Sports Media Group hired Monica Rigali as Fox Soccer public relations and communications manager and Emily Parker as publicist for NASCAR, MLB, the NFL and FoxSports.com.
NBC Universal executive vice president and chief diversity officer Paula Madison has stepped down.
Telemundo Communications Group President Don Browne will retire in June.
Wasserman Media Group hired Scott Bushman as senior vice president of consulting for digital properties and media in Los Angeles, Thomas Garson as senior vice president of consulting for properties and media in New York City and Randy Satterburg as vice president of consulting in Los Angeles.
The Columbus Crew hired Keiana Mitchell as development and program assistant for the Crew Soccer Foundation.
Sporting Goods and Apparel
Nike hired Jim Calhoun as vice president and chief executive officer of Hurley International. Calhoun was executive vice president at Levi Strauss and president of the Dockers brand.
The Topps Co. hired Doug Kruep as vice president and general manager of U.S. sports and entertainment. Kruep was vice president and general manager of games, arts and crafts at Jarden Corp.
Awards and Boards
Michael Serino was elected to the Little League International board of directors to represent the Eastern Region.
Jerry Steinberg, senior vice president of field operations for Fox Sports, was honored with Broadcasting & Cable’s 2011 Technology Leadership Award.
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