Paro to Van Wagner’s consulting business Tour title sponsors go long Helmets to ’Hawks: Summit looks ahead Tweets lead to Cheesecake Factory deal Social media index devoted to sports Adidas opens prototype in China Stryker strikes PGA Tour marketing deal The Lefton Report Wood sticks make an impact in lacrosse Unilever to sponsor U.S. soccer teams
Upcoming Conferences and Events
SBJ/Feb. 14-20, 2011/Marketing and Sponsorship
TaylorMade plans driver's debut
The world’s No. 2-ranked golfer, Martin Kaymer, spent last week trying to keep his drive out of the Dubai sand. This week, his task will be to keep his drive between the skyscrapers on 54th Street in New York. Kaymer and Sergio Garcia will be the headliners Tuesday for a TaylorMade “White...