Melt acquires Ninja Multimedia firm Deal with Pac-12 a first for Adidas Nike commits $6.2B to sports deals Sherwin-Williams signs with IndyCar The Lefton Report: Playing it Safelite Fanatics' new era of racetrack retail CAA to title sponsor 2016 World Congress AVP adds Jaybird, Rakuten Blackhawks stay hot in hot market Sponsorship executive Wright leaving MLS
SBJ/Feb. 14-20, 2011/Marketing and Sponsorship
TaylorMade plans driver's debut
The world’s No. 2-ranked golfer, Martin Kaymer, spent last week trying to keep his drive out of the Dubai sand. This week, his task will be to keep his drive between the skyscrapers on 54th Street in New York. Kaymer and Sergio Garcia will be the headliners Tuesday for a TaylorMade “White...
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