BMW takes VIP cue from Masters A-B to sports: Adapt to a new world The Lefton Report: Selling air Smithfield commits to NBC, NASCAR Microsoft adds NASCAR, Hendrick deals Event, experiential marketing roundtable Heineken adds buzz to MLS Rivalry Week Quicken Loans boosts military program Van Wagner to sell NFL field-level ads New daily fantasy to sponsor Eisen show
SBJ/Feb. 14-20, 2011/Marketing and Sponsorship
TaylorMade plans driver's debut
The world’s No. 2-ranked golfer, Martin Kaymer, spent last week trying to keep his drive out of the Dubai sand. This week, his task will be to keep his drive between the skyscrapers on 54th Street in New York. Kaymer and Sergio Garcia will be the headliners Tuesday for a TaylorMade “White...
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