Sponsor builds its Open around Williams Sweet Caroline Bakery pegs Danica to drive sales Toyota, Long Beach keep rolling A-B to bring Busch back to NASCAR Lexus renews USGA sponsorship PGA hires Catalyst for Ryder rebranding CAA hires Eccleston for analytics Symmonds protest ‘a flashpoint' Omega wants to get hands on more golf
SBJ/Feb. 14-20, 2011/Marketing and Sponsorship
TaylorMade plans driver's debut
The world’s No. 2-ranked golfer, Martin Kaymer, spent last week trying to keep his drive out of the Dubai sand. This week, his task will be to keep his drive between the skyscrapers on 54th Street in New York. Kaymer and Sergio Garcia will be the headliners Tuesday for a TaylorMade “White...
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