Palmer doc to air around Masters Fox Sports execs like trends at FS1 Silver lines up input for media talks Penguins set for five-peat atop ratings Ratings bump from Sochi hockey unlikely Programmers, teams could benefit SI adding features to 50th Swimsuit IOC to explore channel launch SportsNet LA marketing Dodgers USSA leaving time buys behind
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SBJ/October 18-24, 2010/Media
ESPN on Chase for answers as race ratings fall
NASCAR’s Chase for the Sprint Cup moved from ABC to ESPN this year, but TV viewers haven’t followed. Ratings for the 2010 Chase’s first four races were down a whopping 27 percent compared with last year. The decline is enough of a concern that top ESPN and NASCAR executives met in Charlot...