PGA Tour plans next season of OTT HTS to focus on digital sales Sports Media: Drama with docs NBC all in for retro race weekend Bayern Munich using Goal.com for growth NFL experiment: Streaming lessons NFL puts money into new shows Company Watch: YouSwitch Technologies Softening the Tiger Effect ‘Madden NFL 16’ has a blockbuster
SBJ/October 18-24, 2010/Media
ESPN on Chase for answers as race ratings fall
NASCAR’s Chase for the Sprint Cup moved from ABC to ESPN this year, but TV viewers haven’t followed. Ratings for the 2010 Chase’s first four races were down a whopping 27 percent compared with last year. The decline is enough of a concern that top ESPN and NASCAR executives met in Charlot...
Already a SBJ Subscriber?
Become a Subscriber Today
- E-mail alerts of the week's sports business news.
- Up to the minute coverage of sports business news around the country online and more...