NBA on the cusp of attendance mark Iger: Stay on pace with innovation Sports Media: Levy laughs last Spurs set to lead RSN ratings Raftery earns praise for Final Four work NBC Sports marketing Cup early, often NBC fine-tunes setup for NASCAR coverage MLB clubs see social media gains ESPN news chief's top priorities ESPN to buy stake in DraftKings
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SBJ/October 18-24, 2010/Media
ESPN on Chase for answers as race ratings fall
NASCAR’s Chase for the Sprint Cup moved from ABC to ESPN this year, but TV viewers haven’t followed. Ratings for the 2010 Chase’s first four races were down a whopping 27 percent compared with last year. The decline is enough of a concern that top ESPN and NASCAR executives met in Charlot...
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