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Digital Edition
Sports Business Journal issues
Volume 23 No. 39
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NASCAR ratings take hit

By Michael Smith
May 11, 2009
A double-digit decline in ratings for NASCAR on Fox has officials researching why the audience is shrinking and what, if anything, can be done to reverse the trend. Through the season’s first 10 races, Nielsen ratings on Fox are down 11.5 percent and viewership is down 10.8 percent fr...

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