ESPN'S ADDITIONAL GUIDELINES FOR SOCIAL NETWORKING
ESPN regards social networks such as message boards, conversation pages and
other forms of social networking such as Facebook and Twitter as important new
forms of content. As such, we expect to hold all talent who participate in social
networking to the same standards we hold for interaction with our audiences
across TV, radio and our digital platforms. This applies to all ESPN Talent,
anchors, play by play, hosts, analysts, commentators, reporters and writers
who participate in any form of personal social networking that contain sports
ESPN Digital Media is currently building and testing modules designed to publish Twitter and Facebook entries simultaneously on ESPN.com, SportsCenter.com, Page 2, ESPN Profile pages and other similar pages across our web site and mobile platforms. The plan is to fully deploy these modules this fall.
Personal websites and blogs that contain sports content are not permitted
Prior to engaging in any form of social networking dealing with sports, you must receive permission from the supervisor as appointed by your department head
ESPN.com may choose to post sports related social media content
If ESPN.com opts not to post sports related social media content created by ESPN talent, you are not permitted to report, speculate, discuss or give any opinions on sports related topics or personalities on your personal platforms
The first and only priority is to serve ESPN sanctioned efforts, including sports news, information and content
Assume at all times you are representing ESPN
If you wouldn't say it on the air or write it in your column, don't tweet it
Exercise discretion, thoughtfulness and respect for your colleagues, business associates and our fans
Avoid discussing internal policies or detailing how a story or feature was reported, written, edited or produced and discussing stories or features in progress, those that haven't been posted or produced, interviews you've conducted, or any future coverage plans.
Steer clear of engaging in dialogue that defends your work against those who challenge it and do not engage in media criticism or disparage colleagues or competitors
Be mindful that all posted content is subject to review in accordance with ESPN's employee policies and editorial guidelines
Confidential or proprietary company information or similar information
of third parties who have shared such information with ESPN, should not be shared
Any violation of these guidelines could result in a range of consequences, including but not limited to suspension or dismissal.