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Marketing and Sponsorship

Marketplace Roundup: NRL Partners With Chemist Warehouse

Australian pharmacy retailer Chemist Warehouse partnered with the National Rugby League as the official naming rights partner for Sunday Football in '19. Chemist Warehouse will activate its partnership at Brisbane Magic Round in Round Nine (NRL). 

Lion-owned Steinlager was named the official sponsor of Emirates Team New Zealand for the America's Cup. The brand was also named the official beer partner for Team NZ during the sailing regatta which will be held on the Hauraki Gulf in March '21 (NEW ZEALAND HERALD, 2/21).

McLaren Racing announced AutoNation will return as a partner for the Indy 500. Fernando Alonso's McLaren-Chevrolet will feature AutoNation's branding in the race on May 26 (McLaren). 

Berlin Int'l Gaming announced a multiyear strategic partnership with Red Bull ahead of its first game in the Intel Extreme Masters Katowice Legends Stage. Red Bull's support of BIG will include joint campaigns and events, with more details to be announced (THE ESPORTS OBSERVER, 2/20).
For more coverage of the business of esports, visit our partners, esportsobserver.com.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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