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Volume 7 No. 149
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Adidas Launches New Boot In Bid To 'Shake Up' Hiking Sector

Adidas is making a "big investment in hiking" with the launch of a new boot as it looks to "shake up the sector" and make it "fit for today’s consumers," according to Erin Lyons of MARKETING WEEK. Adidas Global VP, Marketing & Digital Commerce Stephen Dowling said that the "Fre...

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