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Volume 7 No. 149

Finance

Liverpool's on-field success proved lucrative for the surrounding region.
Photo: GETTY IMAGES

Liverpool’s run to the '18 Champions League final helped contribute £575M to the U.K. economy, according to Chris Bascombe of the London TELEGRAPH. The financial impact on the Liverpool region during the '17-18 season was worth £497M of this figure, per a report compiled by Deloitte's Sports Business Group. Liverpool requested the study to "examine the broader impact of matchday activity" during last season. It is the first of study of its kind by Deloitte examining how a major EPL club serves its regional and national economy. The figures represent the revenue generated by "such establishments as hotels, restaurants, taxi firms and bars." Over 1.5 million football fans visited Anfield last season, half of whom came from outside Merseyside. Liverpool estimated that 140,000 people who visited Anfield during the course of the 12 months "were from overseas" (TELEGRAPH, 2/21). In Liverpool, Alistair Houghton reported Liverpool CEO Peter Moore said that the club "would keep growing and that holding concerts at Anfield would bring in even more cash to Merseyside." Moore added that the club was "determined to share its success with the local community, particularly in the wards around Anfield." But he said that the city "still needed more hotel rooms for more visitors, and that transport links to the stadium still needed to improve." The Deloitte report also detailed the club's non-financial impact through the LFC Foundation and Red Neighbours. It said that 152,000 local children have taken part in Liverpool FC Foundation programs, while 1,100 free tickets were given away to local school children, 450 Christmas lunches were served to local pensioners, 700 people were invited to free breakfast clubs during the school holidays and 120 LFC staff volunteered in the local community (LIVERPOOL ECHO, 2/21).