Group Created with Sketch.
Volume 7 No. 149
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

ManU Partners With Marriott Int'l's Bonvoy Travel Program

ManU announced a multi-year marketing partnership with Marriott Int'l. The deal will give the 120 million members of the Marriott Bonvoy travel program exclusive opportunities for ManU experiences -- including the chance to become the club’s stadium announcer or kit manager for a day. The partnership launched with a commercial featuring ManU players and management (ManU). FORBES' Andrew Cave reported Marriott Int'l Global Marketing Officer Karin Timpone said that the "unique Manchester United experiences" offered will expand the range of the "Bonvoy Moments" program, which already includes 8,000 global lifestyle, entertainment, sport and culinary experiences (FORBES, 2/20).