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Volume 7 No. 149

Marketing and Sponsorship

Laura Muir's Nikes are being scrutinized after her record mile in Birmingham.
Photo: GETTY IMAGES

Laura Muir's record mile run in Birmingham last Saturday is "under scrutiny," with a leading sportswear manufacturer seeking clarification as to "whether her shoes comply with athletics rules," according to Lawton & Lambert of the London DAILY MAIL. The Scot "smashed" Kirsty Wade’s 31-year-old British indoor record wearing shoes that insiders at UK Athletics were advised were "Nike prototypes." Muir ran 4:18:75, the third-fastest indoor mile in history. The 25-year-old’s shoes, which appear to be based on the Nike marathon design Eliud Kipchoge was wearing when he set his "astonishing" world record in Berlin last year, are "vastly different from traditional racing spikes." One of Nike’s biggest rivals, which asked not to be identified, said that it intends to "consult lawyers with the purpose of drafting a letter to the IAAF asking for clarification." The IAAF said on Tuesday that there was "no evidence that the shoes do not conform to the rules," but the use of racing spikes that are not widely available "appears to be at odds" with regulations (DAILY MAIL, 2/19).

ManU announced a multi-year marketing partnership with Marriott Int'l. The deal will give the 120 million members of the Marriott Bonvoy travel program exclusive opportunities for ManU experiences -- including the chance to become the club’s stadium announcer or kit manager for a day. The partnership launched with a commercial featuring ManU players and management (ManU). FORBES' Andrew Cave reported Marriott Int'l Global Marketing Officer Karin Timpone said that the "unique Manchester United experiences" offered will expand the range of the "Bonvoy Moments" program, which already includes 8,000 global lifestyle, entertainment, sport and culinary experiences (FORBES, 2/20).

Yamaha Motor secured Potski Media to deliver PR and social media support, according to Arvind Hickman of PR WEEK. The account will be headed up by experienced journalist and motorcycle PR expert Andy Downes and Oli Rushby, who joined Potski Media this week. Rushby most recently worked at Motor Cycle News as a British Superbike reporter and "previously had stints at Bennetts Biking Services." Part of his remit will be to "set up and manage a new Yamaha Motor UK Racing feed to keep fans up-to-date on all of the racing classes supported by Yamaha in the U.K." (PR WEEK, 2/20).

Cricket West Indies on Monday unveiled Bermuda-based insurance company Colonial Group Int'l as the title sponsor of the Regional Super50 domestic championship. CWI officials also announced CGI as title sponsor of the five-match ODI series against England, which started on Wednesday. The Super50 has been without sponsorship for the last three editions (JAMAICA GLEANER, 2/20).

HyperX was announced as the official peripheral and memory and SSD partner of the inaugural ESL Katowice Royale -- Featuring Fortnite. All tournament PCs and PlayStation 4 gaming stations will be equipped with HyperX peripherals (HyperX). 

ONE Championship announced a collaboration with Singaporean designer Mark Ong, who owns custom design company SBTG Surplus & Co. The company created a custom camouflage design exclusive to ONE Championship (ONE Championship). 

Filipino telecom PLDT Inc. wireless services arm Smart Communications launched esports team "Omega" in collaboration with Sterling Global Dragons. The team will field squads in Dota 2, Mobile Legends: Bang Bang and Tekken 7, which will be included in the 2019 Southeast Asian Games (THE ESPORTS OBSERVER, 2/19).
For more coverage of the business of esports, visit our partners, esportsobserver.com.

Tokyo 2020 announced Tanaka Holdings as an official supporter, the third domestic tier of the Tokyo 2020 sponsorship program. The company was attributed the category of "Precious Metals and Jewelry" (Tokyo 2020).