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Marketing and Sponsorship

Marketplace Roundup: Continental To Supply Tires For '19 Tour

Continental upgraded its sponsorship of the Tour de France for the '19 edition of the race. The brand will supply tires for official vehicles and bicycles for a number of WorldTour teams. Continental's logo will be visible on the finish line arch as well as on the "flamme rouge" which indicates the arrival at the last kilometer of each stage (Continental).

Formula E named Belgian materials tech firm Umicore its battery recycling supplier. Umicore will recycle the lithium-ion battery units and cells used during the first two seasons of the series (Formula E).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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