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Volume 7 No. 149
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Coca-Cola Identifies India As Key Cricket Market

Coca-Cola has "charted out enormous plans to explore cricket after a self-imposed hiatus of two decades," according to Kunal Dhyani of INSIDE SPORT. India and the Indian sub-continent "are the key targeted markets" for Rs500-crore ($75.2M) investments in cricket. The majority of the "cri...

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