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Volume 7 No. 149
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Marketplace Roundup: England Rugby Launches 'We Play Rugby'

England Rugby launched "We Play Rugby," a new marketing campaign for all formats of rugby played across the country. It is closely linked to "The Game of Our Lives" campaign. "We Play Rugby" emphasizes the grassroots and community game and includes men’s 15-a-side rugby; women’s rugby; youth to adult transition and alternative formats of the game (England Rugby).

Australian Football League side Carlton extended its partnership with Ikon Services Australia for five years. The renewal coincides with the recent funding announcement (Carlton).