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Volume 7 No. 149
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Real Madrid Second On POWA's List Of Most Marketable Organizations

According to the POWA index, Real Madrid is the leading club in the world in terms of sponsorship value. The Spanish club is second on the latest list, behind only the NBA. Los Blancos are followed in the top five -- the list includes teams and leagues -- by Barcelona, the NFL and the EPL. The POWA index uses AI to assess various factors. It is the only available tool for clubs, leagues, federations and brands to obtain a global assessment of the market. The organizations ranked 5-10 are ManU, the Champions League, La Liga, Liverpool and Arsenal (Real Madrid).