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Marketing and Sponsorship

Marketplace Roundup: ESL Extends Deal With Paysafecard Through '19

ESL and prepaid online payment company paysafecard extended their partnership through '19. Paysafecard began sponsoring ESL events in '15. Last year, it became the payment method for ESL Shop, ESEA, and ESL Play, with full category exclusivity. Through the extended partnership, paysafecard will support the ESL Pro League, ESL One and Intel Extreme Masters events, the ESL National Championships, European Masters, and ESL Play (THE ESPORTS OBSERVER, 2/11).
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La Liga side Espanyol's recent Chinese signing, Wu Lei, "has already surpassed Borja Iglesias and Marc Roca in jersey sales." Espanyol has already sold 400 Wu jerseys (SPORT, 2/12).

La Liga side Valencia named LG Electronics Spain an official supplier (Valencia).

Second-tier French rugby club US Carcassonne announced it will accept sponsorship from porn site Jacquie & Michel for its match against Biarritz on March 1. A club statement said, "The objective of this partnership is to improve our visibility and our digital notoriety" (CNN, 2/9).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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