Marketplace Roundup: PSG Unveils Second Line Of Jordan Brand Clothing
Paris St. Germain unveiled the second clothing line as part of its partnership with Jordan Brand. The black and white jackets were worn by PSG players on their way to Manchester ahead of the Champions League match against ManU. The new line is a white version of the first line that was launched in September. A third line will be launched at the start of next season (L’ÉQUIPE, 2/11).
Ligue 1 side Monaco's esports arm AS Monaco eSports named Esport-Management its principal partner. Esport-Management will benefit from marketing rights including tournament visibility and digital exposure (Monaco).
German int'l footballer Marco Reus is the latest athlete to join HyperX as a brand ambassador. Reus plays for Bundesliga side Borussia Dortmund (THE ESPORTS OBSERVER, 2/8).
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