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Volume 7 No. 149
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England Sponsor British Airways Brings Fanzone To Twickenham

England Rugby airline partner British Airways brought its first activation of this year's Six Nations to Twickenham, according to Daniel Farey-Jones of CAMPAIGN LIVE. Fans were "given the chance to test their rugby skills" and win BA flights, match tickets and signed memorabilia. The activation was designed, produced and managed by CSM Live and will return for England's next two home games, against Italy on March 9 and Scotland on March 16 (CAMPAIGN LIVE, 2/11). BA’s fanzone features two branded lounges, the Avios Lounge, which is open to all fans, and the BA Lounge, which offers an exclusive area for British Airways Gold and Silver members to enjoy a complimentary drink and view of the West Fan Village. CSM Live previously delivered branding for the Rugby World Cup, Olympic and Paralympic Games, FIFA World Cup, Ryder Cup and Formula E among other global sporting events (CSM Live).