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Marketing and Sponsorship

Marketplace Roundup: Haas Formula 1 Renews Deal With Jack & Jones

Haas Formula 1 renewed its partnership with Danish menswear brand Jack & Jones. The company's logo will be featured on the VF-19, team personnel uniforms and driver race overalls (Rich Energy Haas F1). 

Alfa Romeo Racing announced EGV1 as its official teamwear partner. The company will supply Alfa Romeo with team gear which will be worn at racetracks by the team's drivers and members. EGV1 will also introduce an e-commerce platform where fans can purchase replica items and team merchandise (Alfa Romeo). 

Indian badminton player P.V. Sindhu signed India’s "biggest sports sponsorship deal for a non-cricketer," and the "biggest for any female athlete in the country." Sindhu, the first Indian woman to win an Olympic Silver Medal, signed a four-year deal with Chinese premium sports brand Li-Ning. The deal, "pegged" at Rs 48 crore ($7.2M), includes sponsorship money and Rs 5 crore ($750,000) in equipment supply until '23 (ECONOMIC TIMES, 2/8).

Australian property website realestate.com.au announced further investment in the Australian Football League, taking on a new deal as the official "online property partner" for the '19 season. The website will also be the naming rights partner for the AFLX 2019, the shortened variation of Australian rules (AD NEWS, 2/7).

UFC and AirAsia announced the continuation of their partnership (AirAsia). 

Philippines-based telecom Globe and southeast Asian esports organization Mineski announced a partnership in the form of Team Liyab, a professional esports organization fielding teams in League of Legends, Hearthstone and Arena of Valor (THE ESPORTS OBSERVER, 2/8).
For more coverage of the business of esports, visit our partners, esportsobserver.com.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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