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Marketing and Sponsorship

Fanatics Reaches Long-Term Apparel Deal With Bayern Munich

Bayern Munich and Fanatics entered into a long-term partnership designed to improve fans' access to the Bundesliga club's apparel. The exact length of the deal, which will begin early this summer, was not revealed. Bayern Munich claims its U.S. fanbase has tripled from 13 million followers in '14, the year the club opened its North American office in N.Y., to 32 million currently. Fanatics Int'l’s portfolio includes the German FA (DFB), Chelsea, Real Madrid, ManU, Man City, Everton and the European Tour.

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