Grifols Family Reportedly Eyeing Naming Rights To Camp Nou
The Grifols family "wants to push for the commercial rights to the new name" of Barcelona's Camp Nou, according to Alberto Vigario of EL ECONOMISTA. Barcelona is looking for a naming rights partner to fund the renovations to the stadium. Although pharmaceutical manufacturer Grifols has twice "officially denied being interested" in such a deal, sources say that the offer to Barcelona came not from Grifols the company, but from the family itself and company execs through Scranton Enterprises. The Grifols family's plan reportedly is to "become an intermediary: buy the naming rights and later seek a buyer that would put its name on the stadium." Barcelona has said that the sale of the naming rights to Camp Nou will exceed €300M ($345M) (EL ECONOMISTA, 1/10).