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Volume 7 No. 149
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Boca Juniors Could End 23-Year Partnership With Kit Sponsor Nike

Boca Juniors' deal with Nike dates back to '96.
Photo: getty images

Argentine Superliga side Boca Juniors and kit sponsor Nike have been partners since '96, according to CLARÍN. The "23-year marriage could end in March," when the parties will have to renegotiate the contract which expires Dec. 31. The "negotiation does not appear simple." Club sources said that while previous talks "were always difficult," in recent times there have been a series of disagreements that could result in Boca "changing course." For now, "alternative options are unknown because there legally cannot be any," due to the exclusive partnership with Nike. Adidas currently sponsors River Plate, but was a Boca Juniors sponsor from '79-93 (CLARÍN, 1/8).