Fox Sports Expands Partnership With Twitter For Women's WC

Fox Sports "expanded its partnership" with Twitter ahead of the 2019 Women's World Cup in France, according to Natalie Jarvey of THE HOLLYWOOD REPORTER. Much like it did for the 2018 World Cup, Fox Sports "plans to stream FIFA Women's World Cup Now live from Paris" every matchday after the competition begins in June. The show will broadcast exclusively on Twitter in the U.S. and will feature "a roster of experts and personalities and showcase game highlights and fan interactions." The FIFA Women's World Cup Now will also integrate Twitter reactions and "feature opportunities for fan engagement during a new show segment that will ask viewers to participate in conversations." Mirroring its strategy in '18, the Fox Sports Twitter feed will "once again post about every goal during the tournament." Fox Sports also is adding programming ahead of the tournament, featuring access to the U.S. Women's National Team journey during the SheBelieves Cup in March (THR, 1/8).