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Aussie Athletes Owed Thousands After Social Media Start-Up Fails

National Rugby League side Wests Tigers player Benji Marshall, fellow NRL player Paul Gallen, three Australian soccer internationals and an Olympic Bronze Medal-winning cyclist are "among a group of athletes owed tens of thousands of dollars following the collapse of a social media start-up," according to Hatch & Duke of the SYDNEY MORNING HERALD. 20Four, a new social media platform designed to "rival Instagram and Twitter" by giving sports fans access to videos shot by their favorite athletes as they trained, prepared for games, and went about their lives, "collapsed in late December." Backed and run by major figures in the Australian Football League, and with former Fox Sports Head of Strategy Chris Haigh as its CEO, 20Four "signed up stars" including NRL club Melbourne Storm captain Billy Slater, AFL players Joel Selwood and Darcey Vescio, and cricketer Peter Siddle. But 20Four "appears to have been unable to capitalise on that star power," and liquidators are "trying to sell the last of its assets" to pay the more than A$900,000 ($640,570) it owes. The list of creditors includes Australian soccer players Trent Sainsbury (A$11,688/$8,320), Ryan McGowan (A$9,583/$6,820) and Alanna Kennedy (A$2,291/$1,630) as well as NRL player Nathan Peats (A$7,020/$5,000). Marshall was represented at 20Four by Crown Sports Management, which is owed A$21,055 ($15,000) (SMH, 1/4).

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