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Supercars To Start 'Serious' Talks About New TV Deal From '21

Supercars will begin "serious talks" this year about the next broadcast rights deal from '21, as well as "locking in a new TV agreement for the Bathurst 12 Hour from next year," according to Mark Fogarty of AUTO ACTION. Supercars’ int'l broadcast distribution rights are "also up for grabs" at the end of '19. With "just two years to go" on the existing six-year $240M rights deal with Fox Sports and 10, renewal discussions "will begin in earnest this year." Supercars will also "explore interest from other potential bidders" as it looks to increase the rights fees and expand coverage across pay-TV, FTA and digital platforms. By '20, when the next long-term Australasian rights deals "will be locked in," the media landscape "will be much-changed from when the current agreements were secured" in '14. Internet streaming of events and extra content "will be bigger -- and more lucrative" -- starting in '21. Supercars CEO Sean Seamer admitted that the next broadcast rights deal would "become a focus during what will be a busy year." He also acknowledged that Supercars was in discussions with Channel 10, now owned by American broadcaster CBS, about "closer ties" in '19 (AUTO ACTION, 1/2).

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