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Marketing and Sponsorship

Marketplace Roundup: Napoli Extends Partnership With Mars

Serie A side Napoli extended its long-standing partnership with candy brand Mars. The company's Mars bars and M&M’s become the official chocolate snacks of the club. Napoli’s relationship with the U.S. chocolate company dates back to the '80s (SOCCEREX, 1/3).

League Championship side Stoke City announced Graphix as its first official print and signage supplier. The Stoke-on-Trent business partnered with the club for the remainder of this campaign and the '19-20 season (Stoke City). 

League of Ireland Premier Division side Dundalk partnered with banana importer and distributor Fyffes for the '19 and '20 seasons. The Fyffes name and logo will remain on the front of the team's jerseys in domestic and European competitions, while the brand will maintain a presence at Oriel Park (Dundalk). 

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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