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Marketing and Sponsorship

Liverpool Reportedly In Talks To Sign Record Renewal With NB

Liverpool's current deal with New Balance is worth £45M per year.GETTY IMAGES

Liverpool is in negotiations to "seal a record Premier League kit deal," with club officials "looking to eclipse" ManU's £75M ($95M)-a-year agreement with adidas, according to Alex Miller of the London DAILY MAIL. The club's current kit deal with New Balance ends at the end of the '19-20 season "and it is understood that talks to extend the current deal under improved terms have already got under way." Liverpool's current deal is worth £45M ($57M)-a-year. It is understood New Balance will have to increase its sponsorship offer by at least £30M ($37.9M) a year "for it to continue." NB has reported "two straight years of record kit sales" (DAILY MAIL, 12/24).

IN SPAIN: The Spanish Football Federation (RFEF) renewed its partnership with insurance firm Pelayo, which will sponsor La Roja through the 2022 World Cup. Pelayo has been a sponsor of the RFEF since '08 (RFEF).

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