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AFLW's Deal With Foxtel Puts All Matches On Live TV For Four Years

Every Australian Football League Women's game will be broadcast live, with all finals televised on free-to-air and Foxtel, under the league's new broadcast deal, according to Niall & Sakkal of THE AGE. Under the four-year deal, Fox Footy/Foxtel will televise all games, with Channel Seven broadcasting two home-and-away matches per round, "likely to be on Saturdays and Sundays" in '19. Industry sources believe the deal is worth close to A$2.5M ($1.8M) a season. Foxtel and Seven have paid "a modest fee for the rights," which runs through '22, when the AFL broadcast deal for the men's competition (with the same parties) also expires. From '20, Seven will broadcast three home-and-away games per round. All games will be streamable live on Seven and Foxtel's digital platforms, as well as the AFLW Live app. Under the deal, telecast costs "will be covered by broadcasters" (THE AGE, 12/13). The AAP reported AFL Head of Women's Football Nicole Livingstone said that the broadcast agreement was "significant" for AFLW and women's sport in general. She said, "The anticipation around season three of the AFLW continues to build. ... Our supporters, players clubs and the broader community will continue to embrace the growth of women's football and we are thrilled that every AFLW match will be broadcast live on television for at least the next four years" (AAP, 12/13).

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