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Volume 7 No. 149

Marketing and Sponsorship

Paris St. Germain's Qatari owner enlisted Neymar to "help promote the country's biggest bank," according to Matthew Martin of BLOOMBERG. After advertising products from razors and headphones to coffee and car batteries, Brazilian int'l Neymar was appointed "global brand ambassador" for Qatar National Bank. The 25-year-old has around 209 million social media followers. His contract with QNB comes as his club is "set to terminate a more than decade-long relationship with Emirates Airline" (BLOOMBERG, 12/9). The PENINSULA QATAR reported the agreement grants QNB all exclusive marketing rights of Neymar as a brand ambassador of all the group's marketing campaigns and advertising platforms "in which he will appear across its major businesses." The bank is expanding in the Far East and Neymar is "very popular in Asia" (PENINSULA QATAR, 12/9).

National Rugby League side Sydney Roosters named IKON Services Australia a platinum partner. Effective immediately, the commercial cleaning company will be the Roosters' sleeve sponsor for the next three years. The Roosters' combined shirt sponsorship deals for '19 are the most lucrative in club history (Sydney Roosters). In Sydney, Paul Crawley reported the deal with IKON is a A$2.1M ($1.5M) pre-Christmas present that Cronulla Sharks "bad boys" Josh Dugan and Andrew Fifita "helped gift wrap for the Sydney Roosters, all as a result of their boneheaded behaviour." The company reportedly "was previously in talks with cash-strapped Cronulla before deciding to head in a new direction because of ongoing negative publicity," including the incident sparked by Dugan and Fifita’s "infamous podcast rant." On hand to promote the new deal with IKON were two of the game’s "most respected players" in Roosters, NSW and Australian captain Boyd Cordner and Cooper Cronk. Both players "spoke of the responsibility that rests with all NRL players heading into the Christmas break." Cronk said, "The responsibility of players when you sign your contract isn’t about the scoreboard or winning games of football. There is multi-layers to it. One is community engagement. Two is inspiring the next generation, rugby league players across the country to play the game" (DAILY TELEGRAPH, 12/7).

Chinese Super League side Jiangsu Suning signed Samsung as a main sponsor for three seasons ('19-21). The partnership is reportedly worth more than 300M yuan ($43.6M). Samsung will have its Chinese and English logo featured on the front and back of the team's shirt in CSL games (YUTANG SPORTS, 12/7).

Online betting and gaming operator Betway expanded its sponsorship with Aintree Racecourse to include two more significant races in the National Hunt racing calendar. Already an official betting partner of the Randox Health Grand National Festival at Aintree, Betway will now also sponsor the Many Clouds Chase and Grand Sefton Handicap, which took place on Saturday (GAMING INTELLIGENCE, 12/7).

British Cycling named online training platform Zwift its official training community. The partnership marks the countdown to the governing body's national-level virtual reality event using Zwift, the inaugural British Cycling eRacing Championships. The announcement comes after the Int'l Cycling Union unveiled its new eSports World Championships (British Cycling). 

The Women's Big Bash League and Dolly's Dream -- a national bullying initiative supported by the Alannah & Madeline Foundation -- joined forces to raise funds and awareness about bullying. During WBBL finals, all of cricket's ticket revenue from the semifinals and final will go toward helping Dolly's Dream (WBBL).