NRL Bulldogs Sign CPE To Complete Recovery From Mad Monday
National Rugby League side Canterbury Bulldogs "have completed" a remarkable A$4.2M ($3M) "turnaround in fortunes" since Mad Monday, according to Dean Ritchie of the Sydney DAILY TELEGRAPH. Three months after their unsavory "end-of-season shenanigans sent sponsors packing," the Bulldogs "signed their third corporate partner on a rich on-field sponsorship package for next season." The club landed commercial electrical contractor CPE, the Waterview function center in Bicentennial Park and Ultimate Security since "the Mad Monday fiasco." The new deals "cover the loss of Jaycar Electronics and Wicked Sister Desserts." With those endorsements, the Canterbury playing kit is now valued at A$4.2M, "which the club says is the richest in the NRL." Canterbury CEO Andrew Hill said, "It remains hard work but we are in a pretty healthy space and this is a great reflection of the brand and profile our footy club has still" (DAILY TELEGRAPH, 12/6).