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Volume 7 No. 149
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Formula 1 Launches VR App With The Dream VR

Formula 1 signed a partnership agreement with virtual reality provider The Dream VR to launch a "fully immersive" VR app, according to Nik Roseveare of ADVANCED TELEVISION. Starting this month, fans will be able to experience "revolutionary" digital interactive entertainment. The Dream VR will offer access to F1 events to its more than 3 million users in more than 180 countries. Through the new F1 VR and 360º channel, available on any device compatible with The Dream VR app, users will be able to "share in the excitement of the starting grid, podium celebrations and the Pirelli Hot Laps." They will also be able to "walk" along the paddock and enter exclusive hospitality facilities. The first experiences from the '18 F1 season will become available before Christmas. Viewers will gain access to the '18 Mexican Grand Prix, including behind-the-scenes footage of Lewis Hamilton's fifth world title celebration (ADVANCED TELEVISION, 12/3).