Marketplace Roundup: Fiorentina Inks Four-Year Deal With Var Group
Serie A side Fiorentina partnered with Var Group. As part of the four-year deal, the tech company becomes the official digital partner of the club, with Fiorentina in the process of carrying out an "overhaul" of its website and digital marketing field. The company's brand will be featured on the training wear of players and staff members, as well as on prematch warmup kits (SOCCEREX, 12/3).
Super League side Leeds Rhinos partnered with Yorkshire-based Extentia Group. The east stand will be renamed the Extentia Stand and the cafe bar will "have a new look" for the '19 season (RUNNING RUGBY, 11/29).
Formula E partnered with Moët & Chandon. The global partnership will kick off with season five, which begins on Dec. 15. As the official champagne supplier, the brand will be present at the winner's hospitality areas including VIP lounges, as well as the fan zone (Moët & Chandon).
The Pararoos are "seeking a naming rights sponsor" to help them reach their funding goal of A$250,000 ($184,000) to underwrite their World Cup campaign (SYDNEY MORNING HERALD, 12/3).
The Int'l Hockey Federation (FIH) named Indian sports game brand Dream11 its global partner in a four-year agreement. Dream11 will develop and operate the official fantasy games relating to all FIH events. The partnership kicked off at the ongoing Hockey Men's World Cup in Bhubaneswar (THE DRUM, 12/1).
The French Rugby Federation (FFR) renewed its official partnerships with GMF, Société Générale, Orange and Gilbert. FFR has had a partnership with GMF since '85, Société Générale since '87, Orange since '99 and Gilbert since '99. The deals were renewed through '24, and include the 2023 Rugby World Cup, to be hosted by France (FFR).