Menu
Marketing and Sponsorship

Marketplace Roundup: The Ryder Cup Names BMW A Worldwide Partner

The Ryder Cup named BMW a worldwide partner for the next two matches between the U.S. and Europe at Whistling Straits, in Wisconsin, in '20 and Marco Simone, in Italy, in '22. The car brand extended its association with the competition having first been the official car partner for Ryder Cup Europe in '06 and then an official partner in '10, '14 and '18. BMW also renewed its status as an official partner of the European Tour for four years and will continue as title sponsor of the PGA Championship and Int'l Open until '22 (Ryder Cup). 

Basketball Australia announced Berocca as a major partner of the Australian Boomers. The two-year partnership was unveiled when Australia beat Iran 76-47 in the FIBA World Cup qualifier last week (BA).  

Girondins de Bordeaux’s shirt featured a new main sponsor for its match against Paris St. Germain on Sunday. Principle sponsor Sweetcom “decided to leave its place to Partedis,” a building products distributor. The company’s logo will continue to be featured on Bordeaux’s shirt for its next two matches against Olympique de Marseille and Guingamp (SPORTBUZZ BUSINESS, 11/30).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/12/03/Marketing-and-Sponsorship/notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/12/03/Marketing-and-Sponsorship/notes.aspx

CLOSE