Eleven Sports Launching New 'Watch Together' Feature
Read more about this exciting world first for the sports market right here 👇https://t.co/L8oCWGMKMX— Eleven Sports HQ (@ElevenSportsHQ) November 29, 2018
Eleven Sports announced a new feature that lets fans "watch live action together with friends and family in the same online space at the same time," according to Robert Briel of BROADBAND TV NEWS. Eleven Sports plans to roll out Watch Together in its int'l OTT markets, with a trial period expected to launch in the coming weeks. The new product, designed by tech start-up Reactoo, was created to "drive engagement and make watching sport a fun and social experience for fans -- even when miles apart." Eleven Sports subscribers will be able to create a "room" and invite up to four fans to share. Those in the room "will be able to see, hear and chat while watching the live action," letting them debate the talking points and "celebrate every goal as if they were all together" (BROADBAND TV NEWS, 11/29).