Another huge step for #DAZN and sport streaming as we reveal plans to launch in Brazil next year, with exclusive rights for Copa Sudamericana, Serie A TIM & Ligue 1.https://t.co/UeTQ9dfWBr pic.twitter.com/q5RvuQVRH3— DAZN (@daznglobal) November 29, 2018
DAZN is "adding a key battleground to its global expansion," with plans to launch in Brazil "just a couple of weeks after announcing a foray into Spain," according to David Hellier of BLOOMBERG. The Brazilian rollout will initially focus on football, including coverage of the Copa Sudamericana. The service also has rights to Ligue 1 and Serie A until '21. Ahead of an expected debut next March, DAZN is teaming up with Facebook and YouTube to show live matches in Brazil from Paris St. Germain and Juventus. That coverage starts Dec. 7, "and the idea is to whet viewers' appetite for the new service." DAZN adopted a similar strategy ahead of its rollout in the U.S. earlier this year. The move is "part of a global race by new and old media companies to put live sports on streaming platforms" (BLOOMBERG, 11/29).