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Volume 7 No. 149

Media

DAZN is "adding a key battleground to its global expansion," with plans to launch in Brazil "just a couple of weeks after announcing a foray into Spain," according to David Hellier of BLOOMBERG. The Brazilian rollout will initially focus on football, including coverage of the Copa Sudamericana. The service also has rights to Ligue 1 and Serie A until '21. Ahead of an expected debut next March, DAZN is teaming up with Facebook and YouTube to show live matches in Brazil from Paris St. Germain and Juventus. That coverage starts Dec. 7, "and the idea is to whet viewers' appetite for the new service." DAZN adopted a similar strategy ahead of its rollout in the U.S. earlier this year. The move is "part of a global race by new and old media companies to put live sports on streaming platforms" (BLOOMBERG, 11/29).

Eleven Sports announced a new feature that lets fans "watch live action together with friends and family in the same online space at the same time," according to Robert Briel of BROADBAND TV NEWS. Eleven Sports plans to roll out Watch Together in its int'l OTT markets, with a trial period expected to launch in the coming weeks. The new product, designed by tech start-up Reactoo, was created to "drive engagement and make watching sport a fun and social experience for fans -- even when miles apart." Eleven Sports subscribers will be able to create a "room" and invite up to four fans to share. Those in the room "will be able to see, hear and chat while watching the live action," letting them debate the talking points and "celebrate every goal as if they were all together" (BROADBAND TV NEWS, 11/29).

IMG was awarded live broadcast rights for the Premier League for Central and Eastern Europe and Central Asia. The deal for the '19-22 seasons covers the rights in Armenia, Belarus, Bosnia, Croatia, the Czech Republic, Estonia, Georgia, Hungary, Kosovo, Latvia, Lithuania, Macedonia, Moldova, Montenegro, Romania, Serbia, Slovakia, Slovenia, Ukraine, Afghanistan, Azerbaijan, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan (IMG). 

German sports broadcaster Sport1 will close down Sport1 US, its thematic channel for fans of U.S. sports, on Jan. 24. New esports channel eSports1, which will launch on the same day, will take over the channel’s slots, a Sport1 spokesman confirmed (BROADBAND TV NEWS, 11/29).

World Rugby women's sevens player of the year Michaela Blyde is "lamenting the lack" of TV coverage for the World Series. The Black Ferns started their second tournament of the Sevens Series in Dubai on Thursday, but it will not be televised in full in New Zealand. Blyde said that when their games are not televised, it "could be hard for people in New Zealand to support them" (NEW ZEALAND HERALD, 11/29).

Snack Media was appointed by London Pulse Netball to oversee the running of its social media for the club's first year in the Netball Superleague. The club, which plays home matches at the Copper Box Arena in the Queen Elizabeth Olympic Park, Stratford, will be the only netball team from the capital in the top division in the U.K. (Snack Media).