Group Created with Sketch.
Volume 7 No. 149
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Prada Deepens Involvement In America's Cup Events

Prada's designs on the America's Cup took "another step forward on Thursday," according to Alexander Smith of REUTERS. With the launch of the Prada Cup, the fashion company will "further stamp its mark on the history of the cup" first won by the schooner "America" off England in 1851. Prada's new trophy will be "awarded to the crew which wins the right to challenge cup defender New Zealand in a series of races in Auckland" in early '21, an event "previously sponsored by rival French fashion house Louis Vuitton." The main event, also now "backed by Prada," will be between radical foiling monohulls which will "fly" above the waters of Auckland's Hauraki Gulf and Waitemata Harbour. Prada has "been busy," commissioning designer Marc Newson to give the America's Cup competition a more modern "visual identity" (REUTERS, 11/28).