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Volume 7 No. 149
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Marketplace Roundup: PKN Orlen To Sponsor Williams F1

Polish oil company PKN Orlen will sponsor Williams Formula 1 following the team's signing of Robert Kubica as a driver for next season. The team, which finished 10th and last overall this year, announced the deal on Thursday, with PKN's branding to be "prominent on the car as well as helmets, team overalls and apparel." No financial details were given, although reports suggested the deal was worth "at least" $10M to Williams (REUTERS, 11/29).

The Int'l Hockey Federation (FIH) Men's World Cup Bhubaneswar 2018 announced Coca-Cola India as an "Official Supplier" of beverages for the tournament. To engage with fans, #ShareACoke screens will be displayed throughout the tournament. There will also be Coke "canters" across the streets of Bhubaneshwar, where fans can "try their hands on playing virtual Hockey and stand a chance to win goodies" (INSIDE SPORT, 11/28).

Obsidian Sports Management and Chinese Formula E team DS Techeetah announced a three-year agreement with global technology company Efacec as an official partner of the team (Obsidian).

Wilson Security ended its title sponsorship of Garry Rogers Motorsport. The company has been a supporter of Supercars for more than a decade, but opted to step back from the sport following the recent exit of Group Managing Dir John McMellan (Supercars).

FILA extended its partnership with World No. 8 tennis player Karolina Pliskova (FILA).