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Marketing and Sponsorship

Marketplace Roundup: Adidas Unveils New France Handball Jerseys

Ahead of the 2018 Women’s Handball European Championships, hosted by France and running from Thursday-Dec. 16, adidas unveiled new jerseys for the French women’s national team. The team will wear the jerseys through '20. The jersey will retail for €80 ($90), and adidas is also offering fans a practice jersey and lifestyle jersey to purchase (SPORTBUZZ BUSINESS, 11/28).

Sina Sports signed an agreement with Samsung as an official partner for the Sina Elite League int'l 3x3 basketball invitational tournament. Samsung will introduce its new product, the Galaxy A9s smartphone, at the tournament to be held from Dec. 15-17 at M Space of Wukesong Arena in Beijing (Sina Sports). 

U.K. bookmaker Betfred replaced BetVictor as the new title sponosor of darts' World Matchplay tournament. The three-year agreement with the Professional Darts Corp. will result in the event being named the Betfred World Matchplay, with prize money increasing to a record £700,000 ($900,000) (GAMING INTELLIGENCE, 11/28).

Atlético Madrid and Nibank, a bank based in the Dominican Republic and Antigua & Barbuda, partnered to develop payment instruments for the club and strengthen the relationship with the fans in the region. The agreement is for four years (Atlético Madrid).

One of National League side Chesterfield's main sponsors "will not be renewing" its deal due to "frustrations" with the club's on- and off-field issues. GF Tomlinson, which sponsors the big screen at the Proact and the club's kit, was also disappointed by the lack of "reciprocal opportunities" it felt would come from the relationship (DERBYSHIRE TIMES, 11/28).

SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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