Marketplace Roundup: Adidas Unveils New France Handball Jerseys
#Createdwithadidas— Equipes France Hand (@FRAHandball) November 27, 2018
Le bleu dans la peau 🇫🇷🐓
Découvre la nouvelle collection des Equipes de France by @adidas ! ✊
Une exclusivité 👉 https://t.co/boFhtsrV83 #heretocreate #BleuetFier pic.twitter.com/Rnj6YelWLz
Ahead of the 2018 Women’s Handball European Championships, hosted by France and running from Thursday-Dec. 16, adidas unveiled new jerseys for the French women’s national team. The team will wear the jerseys through '20. The jersey will retail for €80 ($90), and adidas is also offering fans a practice jersey and lifestyle jersey to purchase (SPORTBUZZ BUSINESS, 11/28).
Sina Sports signed an agreement with Samsung as an official partner for the Sina Elite League int'l 3x3 basketball invitational tournament. Samsung will introduce its new product, the Galaxy A9s smartphone, at the tournament to be held from Dec. 15-17 at M Space of Wukesong Arena in Beijing (Sina Sports).
U.K. bookmaker Betfred replaced BetVictor as the new title sponosor of darts' World Matchplay tournament. The three-year agreement with the Professional Darts Corp. will result in the event being named the Betfred World Matchplay, with prize money increasing to a record £700,000 ($900,000) (GAMING INTELLIGENCE, 11/28).
Atlético Madrid and Nibank, a bank based in the Dominican Republic and Antigua & Barbuda, partnered to develop payment instruments for the club and strengthen the relationship with the fans in the region. The agreement is for four years (Atlético Madrid).
One of National League side Chesterfield's main sponsors "will not be renewing" its deal due to "frustrations" with the club's on- and off-field issues. GF Tomlinson, which sponsors the big screen at the Proact and the club's kit, was also disappointed by the lack of "reciprocal opportunities" it felt would come from the relationship (DERBYSHIRE TIMES, 11/28).