Marketplace Roundup: Man City Partners With Acronis
Man City announced a global multi-year partnership with Acronis to become the club's official data backup and storage partner. As part of the partnership, Man City will explore opportunities to work with the Acronis Foundation (Man City).
EuroLeague Basketball and Rioja partnered to make the well-known Spanish region one of the main sponsors of the EuroLeague and EuroCup. The collaboration will include on-court, traditional media and social media activations throughout the season (EuroLeague).
Tennis Australia announced beauty brand Garnier as the official skincare and haircare partner of the 2019 Australian Open. Garnier will provide more than 25,000 fans at the event with goodie bags (Australian Open).
Guinness' classic '99 "Surfer" ad won a popular vote to be named the best ad of all time, capturing BBH Lab's "The World Cup of Advertising." In a competition held on Twitter, the Guinness spot beat fellow finalist Nike's long-running "Just Do it" campaign to take the top spot. Apple's "Think Different" beat the Cadbury's "Gorilla" commercial in the third-place playoff (THE DRUM, 11/26).
K.League side Suwon Samsung Bluewings signed a deal with Puma, which will produce the South Korean club's kits for the '19 and '20 seasons (FOX SPORTS ASIA, 11/23).
The Tunisian Football Federation (FTF) partnered with Italian sportswear brand Kappa for four years starting in January. Kappa becomes the Tunisian national teams’ official kit provider until the end of ’22, succeeding uhlsport. The agreement was brokered by Sport Finance (SPORTBUZZ BUSINESS, 11/21).
Scottish Premiership side Rangers named Liverpool Gin its official gin partner. Liverpool Gin will be available at all matchday hospitality bars at Ibrox Stadium (Rangers).