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Volume 7 No. 149
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PSG Renews Deals With Coca-Cola, American Express

Paris St. Germain renewed its partnership with Coca-Cola for three years through ’21. Coca-Cola has been an official partner of the club for 20 years. The drink brand and club have collaborated to offer fans unique opportunities including collectible bottles featuring players. PSG also renewed its partnership with American Express. The agreement offers fans a concierge service operated by the company at the Parc des Princes hospitality areas and benefits for American Express customers. Additionally, PSG signed a three-year partnership with French digital platform Hubside. The company will benefit from marketing rights at Parc des Princes and will be able to use PSG’s logo on its website (PSG).