La Liga Announces Traveling Roadshow Called La Liga Exhibition

La Liga announced La Liga Exhibition and named Krypteia the project's commercial partner. The new concept will feature a La Liga roadshow which will travel the planet and bring the competition's history closer to fans. La Liga Exhibition joins recent projects including the La Liga Lounge in Doha and La Liga Corner, a chain of sports bars located around the world in Palladium hotels. Mexico will host the first La Liga Exhibition in February. The roadshow will have areas dedicated to women's football, corporate social responsibility projects through the La Liga Foundation, international sport projects and a trophy display, as well as an audiovisual and interactive gaming section (La Liga).