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Marketing and Sponsorship

Marketplace Roundup: NBA, McDonald's Partner In India

The NBA and McDonald's "joined forces to engage fans in India." The league will offer NBA-themed promotions and interactive NBA Experience Zones in select McDonald's locations in 39 cities across India. McDonald's will give away an NBA-branded basketball with every family meal purchase at any McDonald's restaurant in the West and South region (THE DRUM, 11/15).

The Formula 1 Australian Grand Prix 2019 revealed Rolex as its title sponsor, marking the seventh consecutive year the Swiss watch manufacturer has supported the event in such a capacity (Australian Grand Prix).

A campaign in Shanghai has been promoting the FIBA World Cup 2019 qualifier between China and Syria, which will take place at Shanghai Baoshan Sports Center on Nov. 29. The Shanghai subway Line 3 carriages have been fully decorated as basketball courts since Tuesday (YUTANG SPORTS, 11/16).

The Confederation of African Football and its 54 member countries will be supplied with Catapult Sports' athlete-monitoring technology to advance performance. The partnership will result in 2,650 of Catapult's PLAYERTEK units being supplied to CAF teams (Catapult Sports).

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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