Menu
Marketing and Sponsorship

Premier League, EFL To Support Rainbow Laces Campaign

Premier League and English Football League clubs will "unite in their support of LGBT inclusivity" by turning pitchside equipment rainbow-colored "to raise awareness of Stonewall's Rainbow Laces campaign," according to SKY SPORTS. The Premier League will promote Rainbow Laces across two rounds from Nov. 30, "giving all 20 clubs the opportunity to celebrate their LGBT community and to make clear football is for everyone." Between Nov. 24 and Dec. 1, EFL clubs will select a fixture to highlight their continued support for LGBT fans, players and staff across the game, with rainbow captain's armbands, laces and program adverts also being provided. The EFL will change its logo to a "bespoke" rainbow-colored version for the campaign and created "a series of short films to help share the stories of LGBT fans in the game." Premier League matches will feature a "bespoke Rainbow Laces pitch flag, ball plinth, handshake board and substitutes board" from Nov. 30-Dec. 5 (SKY SPORTS, 11/14).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNTā€™s Stan Van Gundy, ESPNā€™s Tim Reed, NBA Playoffs and NFL Draft

On this weekā€™s pod, SBJā€™s Austin Karp has two Big Get interviews. The first is with TNTā€™s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPNā€™s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJā€™s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor ā€“ Design + Strategic Alliances chats with SBJā€™s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazineā€™s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2018/11/16/Marketing-and-Sponsorship/EPL-EFL-Rainbow-Laces.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2018/11/16/Marketing-and-Sponsorship/EPL-EFL-Rainbow-Laces.aspx

CLOSE