Kobe Bryant partnered with Chinese automobile maintenance app qccr.com, becoming the brand's ambassador. Qccr.com is an app that provides online and offline automobile maintenance services. It has formed a chain of automobile services and new retail stores by acquiring the physical stores of auto service brands (YUTANG SPORTS, 11/13).
The Australian Football League and AccorHotels extended their "Official Hotel Partner" agreement for an additional four years from '19. As an addition to the current partnership, AccorHotels will provide career opportunities in hospitality to women in the AFL Women's competition and increased employment and development opportunities to Aboriginal and Torres Strait Islander peoples through AccorHotels’ Indigenous Employment Program (THE HOTEL CONVERSATION, 11/12).
Sport Ireland signed a multi-year partnership with SAS, making the company the official analytics partner of Sport Ireland Institute until March '21. SAS analytics technology will be used across a range of projects within targeted sports (Sport Ireland).
The NBA named French national lottery operator FDJ the official gaming partner of the NBA in France. The partnership will be promoted in more than 27,000 retail locations in France and on the FDJ's and NBA's digital assets (NBA).
