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NFL New England Patriots, Tom Brady Launch Show In China

Brady is the star of the "Foxborough TV" video series.new england patriots

NFL New England Patriots quarterback Tom Brady starred in the first edition of the Patriots' TV show produced exclusively for China. The NFL franchise is the first North American sports club to launch an original video series specifically tailored to China. The first episode was broadcast exclusively on all New England Patriots' social channels in China (Weibo and WeChat), and was aired on the Tencent Sports website. The highlight clips from episode 1 were aired during Tencent's primetime game broadcast on Sept. 24 featuring the Patriots and Detroit Lions. The Patriots' China show -- "Foxborough TV" in Chinese -- will have a total of eight episodes, published during select weeks of the '18 NFL season. Each episode includes game previews and reviews, a Patriots' legend feature and broadcasts surrounding unique local fan stories. Brady will spend time each month filming a 15-minute video exclusively for China (Mailman).

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