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Volume 7 No. 149

Media

Sky Sports will become the home of the NBA in the U.K. after announcing a new four-year broadcast and multi-platform partnership. Under the partnership, Sky Sports becomes the NBA's exclusive broadcast partner and official website operator in the U.K. and Ireland. The partnership will also include live games and highlights of the WNBA starting with the '19 season that tips off in May. As part of the NBA's most extensive U.K. and Republic of Ireland partnership ever, Sky Sports will broadcast more than 170 live games and a record number of live weekend primetime games starting from 8:30pm, U.K. time. Sky Sports will also become the NBA's new online destination for fans in the U.K., with extensive video highlights, news, stats, scores and original digital content (Sky Sports).

Brady is the star of the "Foxborough TV" video series.
Photo: new england patriots

NFL New England Patriots quarterback Tom Brady starred in the first edition of the Patriots' TV show produced exclusively for China. The NFL franchise is the first North American sports club to launch an original video series specifically tailored to China. The first episode was broadcast exclusively on all New England Patriots' social channels in China (Weibo and WeChat), and was aired on the Tencent Sports website. The highlight clips from episode 1 were aired during Tencent's primetime game broadcast on Sept. 24 featuring the Patriots and Detroit Lions. The Patriots' China show -- "Foxborough TV" in Chinese -- will have a total of eight episodes, published during select weeks of the '18 NFL season. Each episode includes game previews and reviews, a Patriots' legend feature and broadcasts surrounding unique local fan stories. Brady will spend time each month filming a 15-minute video exclusively for China (Mailman).

The BBC was forced to remove a video of Welsh rugby highlights from its website after fans noticed "fake crowd noise had been added to the clips," according to Martyn Ziegler of the LONDON TIMES. The roundup of highlights from the Welsh Premier Division over the weekend "showed many of the matches taking place in front of empty stands, but each try was greeted with a roar from fans and loud applause." It became apparent to viewers that the sound effects had been "manipulated to include extra crowd noise." To make it "more embarrassing for the BBC," it appeared that the identical recording had been used for each try, as the same cry of "Fetch him! Fetch!" could be heard before each move. The BBC replaced the video after being asked about the fake crowd noise. A spokesperson for BBC Wales said, "The video was published in error and a new video will be posted" (LONDON TIMES, 10/15).