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ESPN Launches Women's Brand EspnW In Mexico

ESPN launched espnW, its dedicated women's brand, in Mexico on Sunday. The launch coincided with the beginning of this year's "Semana de la Mujer," ESPN's annual initiative in support of breast cancer awareness, which will run through Friday. The network will serve as the brand umbrella and power content initiatives to engage and inspire women across ESPN's linear, digital and social platforms. The brand will empower female voices and perspectives in the world of sports, feature a mix of inspirational, lifestyle stories around sporting events that matter to women and provide more coverage of female athletes and women's sports. Throughout the week, ESPN will feature "Semana de la Mujer" content powered by espnW. Highlights include:

  • ESPN's Cristina Alexander, Katia Castorena, Kary Correa, Paulina García, Vanessa Huppenkothen, Marisa Lara, Rebeca Landa, Miroslava Montemayor, Carolina Padrón, Elizabeth Patiño and Nelly Simón from studios in Mexico; Claudia Trejos and Carolina Guillén from Bristol, Conn.; Carolina de las Salas from Miami; and Pilar Perez from L.A. hosting ESPN's studio shows.
  • Feature stories highlighting female athletes and their impact in the world of sports (ESPN).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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